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Holographic Catwalk


Inspired by Magic Leap and how they will experience real-life VR in the future, P&V designed the world’s first holographic catwalk for a virtual fashion line, showcased on a real model, during Mercedes Benz FashionWeek Amsterdam in July 2016.

P&V believe that people buy, throw, and mistreat their clothing because we do not feel connected with the inanimate objects around us. Thus, through animism, they gave life to the fashion line of Amber Jae Slooten by adding facial characteristics and interactions between the dress and the model.

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